Pioneers of Intelligent Eating

This page lists all the wonderful people who have been driven by a greater purpose than money to seek the truth and raise awareness so that together we can all live happier, healthier, longer and divert the money away from treating only the symptoms of awful western diseases that are so clearly preventable to those who really need it most, as well as addressing causation.

Some have faced fierce criticism from peers, critics and industry but have all stuck to their guns because of not only their integrity but the evidence which now is irrefutable.

They are the heroes, Intelligent Eating is the voice in the UK of them all.

In no particular order, they all deserve the greatest reverence and respect, and these are not written as biographies but more as how we interpret them.

Included are links to their works, where appropriate.

Caldwell Esselstyn Jr, MD.

Dr Esselstyn “Essy” is a man with a great sense of humanity and a powerful sense of humour. His work has been at the forefront of preventing and reversing cardiovascular disease for what is now over 30 years.
As someone now in his 80’s, it is tough not to admire his constant passion for life, health and helping others.

You can choose to buy his book by clicking below:
Prevent and Reverse Heart Disease

Caldwell Esselstyn Jr. MD.

Dean Ornish, Professor.

Dean is someone who really came from the pits of depression in medical school and took a completely holistic approach to happy and healthy living which first changed his life, but then he has gone on to change the lives of millions of others.

His book, seen by many as revolutionary at time of publication is now being accepted as

“how it is”

You can choose to buy his book here,
Dr. Dean Ornish’s Programme for Reversing Heart Disease

Dean Ornish

T Colin Campbell, Professor.

A man who many people will know for his work on the China-Oxford-Cornell project and his eventual loss of funding from Cornell university for his evidence backing up his belief. He turned 80 this year and continues to inspire millions of people through 50+ years of work in the field of nutritional science, biochemistry and biology. Has published more peer reviewed studies than many have had hot dinners. An inspiration and hero.

His most famous and noteworthy book, as quoted by The New York Times as “The Grand Prix of epidemiology” is The China Study.

There’s two versions below:
The China Study: The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss and Long-term Health

There’s also a 30 minute read covering the main points as the book itself is quite heavy reading. (It’s not an official guide, and the actual China Study is recommended.)
The China Study in 30 Minutes – The Expert Guide to T. Colin Campbell’s Critically Acclaimed Book

T Colin Campbell

Michael Greger, MD.

He has the most incredible website, a wealth of resource,

This is someone who has remarkable candour which combined with his infectious sense of humour really gets the message across. A truly great man!

He’s produced a provocative book,
Bird Flu: A Virus of Our Own Hatching

And, this groundbreaking book, released in 2016.
How Not To Die: Discover the foods scientifically proven to prevent and reverse disease


John McDougall, MD.

John is no nonsense, this is how it is. You email him, you get the one liner back with the answer. No waffle, no BS.

He takes things from a global perspective and just shows where the problems lie. His best book by far is below and blows away so many nonsensical (when you understand) myths about nutrition, disease, diet and lifestyle.
The Starch Solution: Eat the Foods You Love, Regain Your Health, and Lose the Weight for Good!

John Mcdougall

Joel Fuhrman, MD.

His strap line is smart nutrition, superior health and that’s bang on.  His eat to live ethos is consistent and easy to implement.

He has published a lot of books which are notable and listed below,
Eat to Live Cookbook
Super Immunity: The Essential Nutrition Guide for Boosting Your Body’s Defenses to Live Longer, Stronger, and Disease Free
The End of Dieting: How to Live for Life
Nutritarian Handbook and Andi Food Scoring Guide

Joel Fuhrman

Peter Libby, MD.

Quite frankly one of the sharpest brains on the planet!

Peter Libby

Neal Barnard, MD.

Neal is one of those people who is so sensible in his approach to education and is so very philanthropic, particularly in his work with the PCRM and his work on prevention and reversal of type 2 diabetes.

Neal has written some excellent books as below:
Dr. Neal Barnard’s Program for Reversing Diabetes
Foods That Fight Pain: Revolutionary New Strategies for Maximum Pain Relief
Turn Off the Fat Genes

Neal Barnard

Physicians committee for responsible medicine.

Setup by Neal Barnard back in 1985, to promote preventative medicine and set higher standards of ethics and effectiveness in research. At times, the organisation has received criticism from PETA and the AMA, but they’ve stuck to their core beliefs and have even sued the USDA for deceptive food guidelines.

Expect similar to occur in the UK in years to come.

Physicians Committee Logo (2)

Joe Crowe, MD.

Joe Crowe’s famous angiograms went viral after suffering a heart attack at age 44, with no apparent risk factors, blockage in his left anterior descending coronary artery which was too far distal for a stent or bypass it was almost serendipity that Caldwell Esselystn happened to also be at the Cleveland Clinic at the same time. Joe approached Dr Esselstyn, took no medication and through simple nutritional change, reversed his heart disease.

Joe Crowe

Rip Esselstyn.

What’s not to love about Rip, a real driving force in this field and an utter product of the product. His company is taking off explosively in the USA and genuinely improving the lives of so so many people. He’s put together some very good books which explain his background, motives and action plans to change your life in a very short period of time, for the better. If you get the chance to see him speak at one of his plant stock events – jump at it.

You can buy his books here:
The Engine 2 Diet: The Texas Firefighter’s 28-Day Save-Your-Life Plan That Lowers Cholesterol and Burns Away the Pounds
My Beef with Meat: The Healthiest Argument for Eating a Plant-Strong Diet–Plus 140 New Engine 2 Recipes

Rip Esselstyn

Milton Mills, MD.

This chap is a true legend – because he really gives it straight and not just to patients as such, but gets right down into the community, delivering talks – often with nothing in return but simply giving his time.

One of his most powerful thoughts is that we are killing predators with a herbivore mentality – one that requires a careful thought to comprehend, yet is so utterly true.

Milton Mills

Lindsay Nixon

Lindsey has earnt a kick ass reputation and, gosh it’s well deserved!

Check out her books – life changers.

Happy Herbivore Light & Lean
Happy Herbivore Light & Lean: Over 150 Low-Calorie Recipes with Workout Plans for Looking and Feeling Great
Happy Herbivore Cookbook


Michael Klaper, MD.

A friendly face, trained in anaesthesia he quotes himself as saying he spent a lot of his medical career putting people to sleep, but now puts his efforts in to getting them to wake up! Utterly charming and all about a brighter future.

Michael Klaper

Julieanna Hever, RD.

Juilieanna is great – tons of videos on her site, youtube channel and so on. Most awesome thing she’s done to date is her book which is really easy to read and understand.

Have a look at her book here, it’s good, really good!
The Complete Idiot’s Guide to Plant-Based Nutrition


Jeff Novick, RD.

It’ll go one of two ways with Jeff, you’ll love him or you won’t – he’s a character and then some!


Bill Clinton – 42nd USA president.

Why’s Clinton here? Well, he is one of the most prominent proponents and living evidence that all of this stuff works – it’s that simple.

Bill Clinton

Louis Ignarro, MD.

Co-recipient of the 1998 Nobel Prize in Physiology or Medicine with Robert F. Furchgott and Ferid Murad. Finally figured out the puzzle of nitric oxide and its mechanisms. Known for his wonderful quote “Only in America could the son of an uneducated carpenter receive the Nobel Prize in Medicine”


Robert Furchgott, MD.

Again, with Ignarro and Murad, co-recipient of the 1998 Nobel Prize in Physiology or Medicine. He performed some truly awesome work on endothelium-derived relaxing factor, particularly with respect to blue babies and explaining how viagra works!


Ferid Murad, MD.

As with Ignarro and Furchgott, co-recipient of the 1998 Nobel Prize in Physiology or Medicine. He showed how nitroglycerin works on the endothelium to produce nitric oxide which has saved countless lives. One of his most admirable words were to dedicate all his achievements to his nation of Albania.

Ferid Murad

Sir Richard Peto, Professor.

Richard’s profile at Oxford university.

Almost impossible to put into words his work in the fields cancer, stroke and heart disease. A knight in the true sense and played a pivotal role in The China Study as well as his work and research in the field of neoplastic diseases.

Richard Peto

Junshi Chen, Dr.

Like Sir Richard, his work in producing the China-Oxford-Cornell project later published as The China Study has been highly recognised and he will leave a legacy both to his people of China in the field of public health and to the world.

Junshi Chen

Rick Sponaugle, MD.

Rick has produced some outstanding cases studies and has really inspired many that there is hope in the field of neurology from anxiety through to Parkinson’s disease.

Rick Sponaugle

Doug Lisle, Dr.

Not an artist, as he will often say – but he gets the point across. The thing with Doug is that he explains things in a way people can relate to, and that is what is so great about him. His book is likely one of the easiest ways to understand how to control your weight because it describes the exact mechanisms through which we make decisions about food and with that information you have a choice.

You can get his book here:
The Pleasure Trap: Mastering the Hidden Force That Undermines Health and Happiness

And please, understand this list is by no means exhaustive. There are many, many others who have aided with the education, in teaching, training, production and promotion of a more sensible approach to controlling your health through dietary intake.

For Intelligent Eating, this is to become the biggest shift in mindset from healthcare to self care in the UK ever seen.

Helping people with empowering knowledge to live, happier, healthier and longer though nutrition only.

Living longer means dying of old age, at 110 and passing away in your sleep, rather than living out your last 30 years after retirement with a chronic health condition.

And, finally – this is saving our beloved National Health Service, millions upon millions of pounds financially, and once people really cotton on to this, billions.