Category: Case Studies

Sterling Robertson is in his early 60’s and lives in Farnborough, England. As a regional sales manager for a payments company, Sterling is busy and on the road a lot. Part of this lifestyle means that he frequently has to eat away from home. In 2007 Sterling suffered a heart attack, and in May 2016 he...

Keri Kasaboski is a transportation planning analyst for TJX Canada. Keri is in her early 40’s and lives just outside Toronto, Canada. Growing up in a modern western nation, Keri always ate the same foods as everyone else and never thought much of it. As for most people, their bodyweight increases over the years and this...

Elizabeth ‘Liz’ has just chalked up the ripe young age of 60 and lives in Walton on Thames, Surrey, England. Liz’s story is a very powerful one, and one that a lot of people will be able to relate to. It’s about ‘healthy eating’, perception, loss and a change in outlook through education. After having...

Simon is the managing director of an estate agency based near Bournemouth, England. As someone who has literally built a successful business from the ground up, Simon remains committed to his business goals, but had often questioned his sense of higher purpose for lack of a better expression. He plays football regularly and enjoys a...

Lindsey is in late 20’s and lives near Portsmouth, England. Working in a busy telesales environment for many years gave Lindsey a lot of success financially as well as respect from his managers and coworkers, but his health was on the decline. His income hadn’t been the only thing to increase over the years and his...

Cheryl is a 35 year old woman living in Raleigh, North Carolina, USA. Cheryl approached Intelligent Eating just 3 days after being diagnosed with type 2 diabetes, it was the 19th of December, barely a week before Christmas. Frightened after reading the consequences of the disease, she’d already made some changes to her diet from...

Vicki Bruce is a well educated mother of 3 in her early 50’s living in Edinburgh, Scotland. Vicki has always enjoyed a full and active life, enjoying outdoor pursuits in the lake district and highlands of Scotland; she’s one remarkable lady that’s for sure. Like many people, Vicki had suffered from various illnesses throughout her life...

Oliver Luke (Oli) lives near Manchester, England and runs Scribble Mail, the UK’s largest handwritten mail company. He’s a (very) busy young man and has always been interested in improving himself on every level. At age 18, Oli went vegetarian, knowing that not only was there a connection between the food he ate and his...

Iain Girvan is senior policy analyst and father of five from Wellington, New Zealand. Born with a rare heart condition in the late 1970's, Iain underwent open heart surgery to correct an extremely complex birth defect known as transposition of the great arteries.  The condition was repaired, but never cured and, with little data available...