Case Studies

Sterling Robertson – Type 2 diabetes reversal

Sterling Robertson is in his early 60’s and lives in Farnborough, England.

As a regional sales manager for a payments company, Sterling is busy and on the road a lot. Part of this lifestyle means that he frequently has to eat away from home.

In 2007 Sterling suffered a heart attack, and in May 2016 he was diagnosed as a type 2 diabetic with an HbA1c of 63 mmol/mol. His quality of life was suffering and the list of prescription medication was growing year on year.

Sterling had low energy levels, daily exhaustion, and an overall sense of concern about the future. He could not walk more than about a mile without becoming exhausted. Coupled with this he was on 5 prescription medications every day. The prognosis from his doctor was that type 2 diabetes is a progressive disease that will need ‘careful monitoring’.

Sterling said:

“After suffering a heart attack all those years ago, being given the diabetes diagnosis was just brutal, all I knew was that I wouldn’t just accept the diagnosis and that there had to be a way to fight this – and I was prepared to do whatever I had to do to get rid of it; the pills I was taking were giving me all sorts of problems from having to go to the toilet frequently, headaches, and complete exhaustion – it just wasn’t sustainable at all.”

Sterling’s words were completely consistent with his tenacious character, and for many months he sought answers from the medical profession for a solution but didn’t get many answers. There were changes such as a switch in diabetes medication from metformin to gliclazide, due to severe side effects but little else. This was symptom management at best, not a treatment.

In August 2016 Sterling was introduced to Adam Stevens of Intelligent Eating via a mutual friend with a view to assessing and potentially improving health, and quality of life.

Adam said:

“When I first was introduced to Sterling, I spoke to him at length informally over the telephone; I could tell in his voice that he was a real fighter; he was not scared nor worried but seeking answers and only fearful of being neglected by the medical profession. I think the concern if any was having to eat a diet that would be ‘as boring as being dead’! I said that this won’t be the case at all! I told him that he now has a choice, and that is his choice to make not mine. I explained that he was lucky to be alive and should consider his scenario is fortunate, not unfortunate as for many with a lesser medical history would not be here to have this conversation. I told him immediately that he’s a survivor.”

Type 2 diabetes doesn’t kill people instantly; it is more of a progressive disease if the cause isn’t addressed whereas heart disease can, and does present frequently in the form of sudden death (35% of vulnerable plaque rupture results in sudden death). Sterling is lucky to be alive and fortunately able to be in a position to make a choice. Prior to learning of Intelligent Eating, Sterling, like so many people were not aware that there was a choice.

An initial detailed consultation took place on 25th August 2016 with his GP being informed of the intended intervention and the intended outcome. The GP was optimistic yet cautious of such radical improvements in health as outlined in Sterling’s health goals.

The health goals were:

Reduce the HbA1c to under the current NICE threshold of 48 mmol/mol so that type 2 diabetes disease classification was eliminated and ideally gliclazide medication could be terminated.

Improve energy levels and remove lethargy, particularly during peak business hours.

Increase exercise tolerance.

Remove diabetes ‘pins and needles’ tingling in hands, feet, and legs – particularly while sitting. (diabetic neuropathy)

Improve mental health, specifically outward mood and mindset.

Meeting weekly or bimonthly for 2-3 hours with Intelligent Eating, Sterling was provided with extensive nutritional counselling and support. Initially, the role of Intelligent Eating was one of educator, yet as the programme progressed the role became more one of support and mentor.

Sterling’s results were remarkable and almost instantaneous; positive results came within days.

Positive results came so quickly because the first session focused almost exclusively on understanding what had caused the disease. When a thorough explanation of the cause of a disease is presented, and understood there are clarity and certainty. For Sterling, like so many, certainty is essential for progress, particularly when so little had been offered previously.

Sterling says:

“After understanding exactly what I had done over the years to cause the disease, I could start to understand a solution. Whilst initially I didn’t understand the full solution, knowing the cause gave me absolute certainty that I could make positive differences and this quickly manifested into a near immediate improvement in my mood. If only my doctor had the time to explain exactly what this disease was then maybe I could have helped myself earlier!”

Changes were made to Sterling’s diet and resources provided so that he could easily create meals for himself whilst on the road – a big part of his initial concerns. He became a complete hero of himself, really taking onboard all the advice and implementing it immediately. Absolutely, he missed certain foods initially but he discovered new foods and meals as well as ways to eat out healthily. Very quickly it all became second nature to him.

After 6 days Sterling noticed that he could comfortably sit cross-legged without the pins and needles occurring in his lower legs and feet. This was a big win and a quick one. It’s likely that this was an initial result of vasodilatation from the foods he was now eating. His moods were vastly improved and the exhaustion had almost completely gone. His weight decreased quite significantly, 2kg (4lbs) in 6 days – more than was expected but he was not hungry not feeling lethargic. The vasodilatation affected all his organ systems and his thinking became clearer as well as his exercise tolerance; this is typical of increased perfusion. Within a week Sterling was able to walk 5 miles without feeling exhausted.

Often weight can drop quickly initially once the glycogen stores around the liver have been exhausted and the diet no longer contains extremely rich processed foods. The fat stores simply disappear; Sterling was never hugely overweight but it was deemed that a target weight loss would be around 5kg (11lb) over 3 months. The main purpose of this was to reduce pressure on the heart and be able to lower the dose or remove the dose of blood pressure lowering medication.

Weight and blood pressure tend to correlate very closely and so it makes sense to lower weight when appropriate rather than look to medication – this approach is apparently different to the GP intervention typically from anecdotal reports.

After 1 month Sterling was looking much more healthy and energetic, friends and coworkers were making comments about his positive aura and he was being told repeatedly “you look good, are you on a diet?” – His response was always the same, “I’m getting rid of diabetes”. Of course, not everyone believed his response, but sure enough after a month Sterling had lost 3kg, his systolic blood pressure had reduced by 8 points and he said he felt 10 years younger.

On the 25th of October 2016, Sterling had a blood test at the diabetic clinic in Aldershot, Hampshire; tests for HbA1c and lipids (cholesterol) were checked as well as liver function and thyroid function. On the 4th of November 2016, he received the results.

The results were amazing, his HbA1c showed 42 mmol/mol, well under the 48 mmol/mol threshold for type 2 diabetes but more importantly than that, he had his life back. The weekend prior to his bloodwork, Sterling had a city break weekend away with his partner and clocked up walking 22 miles over 3 days, a huge improvement.

Sterling left a voicemail at the office as soon as he had his results – the emotion in his voice was something words can not describe.

All health goals were met in 2 months,

HbA1c was down from 63 to 42 mmol/mol.

Weight was down 6.5kg (14lb).

Energy levels were increased to levels of 30 years prior.

Exercise tolerance was increased significantly.

Exhaustion was negligible.

All type 2 diabetes symptoms eliminated.

All medications reduced or removed.

In Sterling’s words:

“I went to the diabetic clinic on Friday afternoon (4th Nov.) to get my results, they were running about 20 minutes late, which was frustrating, to say the least. I used to dread coming [here] for my results but on that occasion I just knew it would be the last time so I wanted to see for myself the changes I’d made, and then go and celebrate!

When the nurse told me the results, I wasn’t surprised but I was extremely pleased – it was a complete victory all round, the nurse hugged me and congratulated me; it was truly emotional stuff. I was taken off the gliclazide medication for diabetes and asked to return annually to make sure I’m doing ok. I drove home that afternoon and the traffic was particularly bad – I was phoning everyone with my handsfree telling them the news!

The greatest thing is that none of the efforts I’d put in to achieve my health goals were particularly difficult. Actually, it was a lot easier than I thought it would be. I’m now a master of preparing my own delicious meals, and have a few signature dishes which get me invited to a lot more socials!

My advice to anyone with type 2 diabetes is to get in touch with Intelligent Eating now, not later. I don’t fully know the long-term effects of type 2 diabetes and fortunately it’s not something I need to be concerned with anymore. I am so grateful to have my life back, and beyond that, to be in total control – something that 3 months ago seemed nothing more than a dream.”


Sterling’s case report is currently under review for submission with a view to publication in Early 2017 with Diabetes Journals ,Pubmed , and the British Medical Journal as an example of HbA1c reduction through dietary intervention only. No other lifestyle factors were officially recommended nor advised.

Find this interesting? For inspirational success stories, yummy recipes, and top tips on being more healthy, just pop your name and email in below.  (typically one email a week)

For specific enquiries, please use the contact form at the bottom of this website or schedule a discovery session to discuss your health.


If you’ve decided that now is the right time to make positive changes to your health, then you can apply for a discovery session. to explore your options.

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Keri Kasaboski – Reversal of Heart Failure

Keri Kasaboski is a transportation planning analyst for TJX Canada. Keri is in her early 40’s and lives just outside Toronto, Canada.

Growing up in a modern western nation, Keri always ate the same foods as everyone else and never thought much of it. As for most people, their bodyweight increases over the years and this tends to be as a result of extra body fat.

Keri’s weight peaked in summer 2013 at 84kgs (186lbs) after a family bereavement and a severe episode of depression. Barely able to walk from her desk to her car without stopping to catch her breath, she was determined to lose weight. She changed employer to add a more kind balance to her life after being bullied in her job, but had suffered physical damage from the stress. Keri was referred cardiology in Toronto and was advised that she was in stage one heart failure and displaying symptoms of pulmonary hypertension. Keri was prescribed Lasix (furosemide) and Ramipril and sent home. Attempts to lose weight resulted in a loss of only 4.5kg (10lbs) in around a year.

Then, on the 2nd of April 2015, Dr Oeschlin, a consultant cardiologist at Toronto General Hospital called Keri to say that two episodes of ventricular tachycardia had been seen on her ECG. The plan was to start Kerry on Amiodarone and implant an ICD, which is a physical pacemaker that also has the ability to defibrillate the heart should it stop. That’s when Keri decided to fight, and with greatest respect to the prescribed course, made a decision it was a route she would avoid if at all possible.

Keri says:

“When I was given the diagnosis, I knew I had to do something, if not for me, for those who I love and those who love me. I wanted to retire with my husband, I wanted to see my son, Matthew, as a successful adult. I wanted to feel good again and not have skipped heartbeats, and all the awfulness that comes with high blood pressure and pulmonary hypertension. I was so terrified and I was so convinced I was going to be dead by summer 2015. I was distraught at the thought of Matthew and Darin (Keri’s husband) alone, and I just thought I have to take action. I have to fight. To me it was no different to any other life threatening disease, just exercise and healthy eating is my medicine, and treatment.”

The way the Keri reacted is quite typical, but the next steps Keri took are not. Millions of people are diagnosed with life threatening conditions each year, but many only make small changes to their lifestyle once the initial shock of diagnosis has worn off. Keri’s words describe a process of leverage, in that she had made her survival not only important to her, but to those closest to her also. This is extremely powerful and a potent motivator for action in the short, medium and long term.

Keri’s breakthrough came when she approached life, and food from a different perspective. Absolutely, it was a steep learning curve but by following just some of the advice from Intelligent Eating, Keri made outstanding progress in every aspect of her life.

Keri says:

“I started to track what I was actually putting into my body, I removed sugary drinks from my diet, and drank as those people who are slim, trim and healthy do. I drank water, and unsweetened tea. I now eat way more veggies than I ever imagined, and without any of the crap like mayo or hollandaise sauce on them! Foods in packages and cans, foods I didn’t understand I left alone. I added exercise and yoga to my life, the changes were rapid and enjoyable. I always set expectations, but never unrealistic ones. I was also very careful not to simply ‘count calories’ as I realised that just keeping calories low can still put a ‘bunch of shit’ in your body, even though it seems like lowering calories is the entire solution. For me it’s about lasting change, not just weight loss.”

The undeniable passion and zeal Keri displays is enviable, and the results backed up her efforts, yet she enjoyed the process rather than struggled as so many often do.

And well, the results came in February 2016, when Keri visited cardiology again for assessment for treatment. In Keri’s words….

Keri says:

“Today I attended Dr Oeschlin’s clinic at Toronto General Hospital, he was so moved by my progress he hugged me! He said I was amazing and said that it is stories like mine that make it all ‘worth it’! He asked if I would be happy for the University Health Network to interview me and tell my story with respect to my life changing story, I had to sign a release form for them to use my story, pictures and medical images. The paper will be used on cardiology support sites, as a patient motivational tool, and for teaching within the organisation. I still need a follow up angiogram, just to see how much I’ve strengthened my heart and to be absolutely sure pulmonary hypertension is no longer a medical issue. My medication was halved and the doctor who wanted to put the ICD in me called me remarkable and nearly fell off his chair! The chronic heart failure had completely remised. All in all, a pretty good day I would say!”


Keri’s story is both inspirational and wonderful; through intelligent choices Keri has dramatically reduced her chances of all chronic diseases and in approximately 9 months lost 23kgs (51lbs). This suited her goals and exceeded her expectations; it is also sustainable. No longer being classed as having heart failure and needing an ICD has helped Keri’s mental health almost beyond belief and she has truly taken control of her health destiny.

This is absolute proof of concept that heart disease progression can not only be prevented, but also reversed.

Find this interesting? For inspirational success stories, yummy recipes, and top tips on being more healthy, just pop your name and email in below.  (typically one email a week)

For specific enquiries, please use the contact form at the bottom of this website.


If you’ve decided that now is the right time to make positive changes to your health, then you can apply for a discovery session. to explore your options.

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Elizabeth Bray – Prevention of arthritis and osteoporosis

Elizabeth ‘Liz’ has just chalked up the ripe young age of 60 and lives in Walton on Thames, Surrey, England.

Liz’s story is a very powerful one, and one that a lot of people will be able to relate to. It’s about ‘healthy eating’, perception, loss and a change in outlook through education.

After having a successful career in property, and devoting a portion of her life to raising her two children, Liz moved to the South of France when her husband retired in 2003. With a beautiful villa, swimming pool and a yacht, life was as near perfect as life can be. People would come over from the UK to visit and soak up the sun, whilst enjoying the local produce, be it the cheese, wine, or those delicious olives…

As a very good cook, Liz adapted to the Mediterranean diet extremely well and created the meals that many people would be extremely jealous of. Dinners would be made of vegetables, perhaps a little pasta, a salmon fillet and salad, with local extra virgin olive oil. It all sounds incredibly healthy and an extremely good diet from the outside but as anyone who has visited France in recent times will know, the ‘French Paradox’ of eating rich meals and being slim and trim is no more. The good life continued for many years, with the ‘normal’ health implications that entering the ‘good years’ so often present.

Her joints began giving her pain and on x-ray it was deemed that medication (steroids) and possibly surgery at a later date may be required on her knees. Her husband, a retired senior Royal Naval officer hit 60 and although one to play tennis frequently and be extremely active, was put on a statin medication by the French healthcare system, as would be the case in virtually every western country for a male aged over 50 with a total cholesterol of over 5 mmol/l (193 mg/dl).

His total cholesterol was 6.8 mmol/l (262 mg/dl) and interestingly didn’t decrease significantly whilst on the medication.

Most of general population do not understand that drugs have something called ‘NNT’, which is ‘number needed to treat’. That is to say that for some statin drugs the NNT is around 30, for some around 200. This means that only 1 in 30, or 1 in 200 people will actually benefit from the medication.

Liz’s life changed dramatically, suddenly and brutally when her husband died suddenly at home of what is now known to be a heart attack (vulnerable plaque rupture). He died at age 62, with no prior symptoms of the disease. For anyone who has been close to a sudden bereavement, they will understand the emotions, implications and pragmatic steps that have to be taken to keep affairs in order and move forwards.

For Liz, this process took approximately 6 months for repatriation to the UK and returning alone was never a prospect she had ever considered. At this stage, Liz wanted to know how could a man, who had been given a clean health report by the medical profession, someone who was active, eating the Mediterranean diet, suddenly die so prematurely.

Seeking answers, Liz came across Intelligent Eating, as it has cited some of the incredible work that American physicians had had with former President Bill Clinton after his diagnosis with coronary artery disease. What intrigued her was how Clinton was treated with diet rather than any medical intervention after the initial event.

Liz found some resolve in the fact that perhaps there was hope, at least for other families, but more interestingly began to realise that actually her diet had been far from good.

Liz says:

“I approached, and subsequently became involved with Intelligent Eating because the evidence is so very real on every level, as someone with a ‘lifetime’ of culinary experience, I did not see the connection between diet and disease, and that, for me was very, very profound. Firstly, I now knew what had killed my husband, and secondly I now knew I could treat myself to avoid any issues with my arthritis. My family history perfectly showed me all the evidence I needed to realise this link that I’d missed, and so many do – and will continue to dismiss until, in many cases it is too late.”

Liz describes exactly the process that many people will see, and form vital links of evidence between diet and disease. Virtually all of the chronic conditions from which people suffer in the western world are food borne diseases, they take many years to build and often go unnoticed, or are perceived as normal by the general population.

Liz says:

“Like many people, I made the assumption that the medical profession were right and that my arthritis was simply part of the aging process, until I got involved with Intelligent Eating, I had no idea that oesto-arthritis was something I could potentially prevent and reverse, just through changing what I eat, nor that it was more than likely that my cooking had been the largest contributory factor to not only my arthritis, but also my husbands untimely death.”

Statements such as these are extremely profound and will be deemed as utterly radically by those who read them for the first time, but the truth really is that almost all of the diseases which we commonly see in the western world, NCD’s or non communicable diseases are indeed a result of our diet.

Fortunately for Liz, she picked up the information very easily and made changes to her diet and lifestyle. These had dramatic, powerful, and positive consequences. This led to several wonderful outcomes, as Liz describes:

“When I look back at that ‘heart healthy’ diet I’d been eating in the South of France, I almost can’t believe how naïve I’d been, the information is out there, but finding a unbiased source is tough and that’s what I have loved about Intelligent Eating, I wasn’t looking for a diet at all, I just wanted more conclusive evidence about what killed my husband. The result has been I’ve found the answer, and now made changes myself. If I am ever to eat salmon, it might be a portion one fifth the size that I would have in France, if I have a salad, I’ll probably use a balsamic jus that I can make myself in 5 minutes, not smother anything in olive oil. If I fry foods, I might use the juice of a lime rather than any oils, and I don’t miss any foods I used to, quite the opposite – I have discovered a whole new way of eating and looking at food, and it’s really very exciting. For me, nothing can replace the loss I suffered and I’ve had to get on with life, be it mowing the lawn myself or walking the dogs every day, but the most curious and astounding results have occurred with my health. I’ve gone from a UK size 14 to a UK size 10, and all of the symptoms of my arthritis have completely gone.”

What Liz writes is powerful, and something virtually everyone should take notice of. The changes have been easy, and fun – giving a whole new repertoire to her kitchen and her health has improved hugely as a result! The arthritis, almost always caused by inflammation has gone because she no longer consumes those foods, which caused the inflammation and her risk of osteoporosis has been significantly reduced because her level of resistance exercise has increased. Most people think of osteoporosis as a disease as a result of a calcium deficiency, but actually we see the highest rates of osteoporosis in countries which calcium, particularly dairy foods, are highest so this makes no sense.

Osteoporosis really is a degenerative reduction in bone density that occurs with age and underuse of the skeletal and muscular systems. It is accelerated by the consumption of dairy, not reduced, due to a process where calcium phosphate is taken from the bones by the body to neutralise the acids (animo acids – proteins), which are so prevalent in dairy products – especially cheese.

Liz ends with:

“I’ve found a new normal, one I never thought I’d come across, but to me now it’s so obvious that I often have to bite my tongue when out for dinner with friends, or at social events, because so many people have an opinion, but it’s just that and little more!  When people comment on how good at look, I just tell them I eat a lot of vegetables, rather than getting drawn in to conversations, usually related to whatever todays headline story in the Telegraph might have been about diet…”

These ‘new normals’ that people find themselves living are nothing new to the healthiest and most successful populations on our planet, be it the rural chinese, the Indonesian tribes, or the inhabitants of the Yucatan peninsula in northern Mexico – These people don’t suffer from these awful diseases that we in the west do, and enjoy an amazing quality of life.

Liz is testament to Intelligent Eating and how effective it is, as well as essentially demonstrating a migrant study, moving from one country to another, but in this instance with positive effect. Most people who move to the urban UK environment from rural France will become fatter and sick, in Liz’s case, she became much, much more healthy.

Find this interesting? For inspirational success stories, yummy recipes, and top tips on being more healthy, just pop your name and email in below.  (typically one email a week)

For specific enquiries, please use the contact form at the bottom of this website.


If you’ve decided that now is the right time to make positive changes to your health, then you can apply for a discovery session. to explore your options.

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Gemma Galliford – Reversal of Acne

Gemma is 23 and lives near Camberley, Surrey, England.

Acne is a condition on the rise in all western countries and often presents around puberty and can remain with someone for life. The condition is physical but almost always has very strong emotional connotations as well. Typically this is because the patient is still in full time education, and coming of age.

This very visible disease can lead to mental health disorders such as generalised anxiety disorders, social anxiety and a reduction in self esteem. The actual disease presents as spots on the face predominantly, but also affects the back and chest, affecting appearance significantly. There may be times where the acne is particularly bad and other times where it may be less noticeable, giving the patient a degree of uncertainly around the condition, which usually results in distress around social events and gatherings.

Gemma’s case is very typical, and as a young girl, her appearance was a big part of her self esteem. She had received unwelcome comments from colleagues and been the victim of bullying at school, which again, unfortunately is common for anyone suffering from the disease. Her case was particularly bad, with a combination of blackhead spots, whitehead spots, and deep, inflamed cysts on the face and upper chest.

In many cases, when acne presents as this, there will be scarring that will remain with the patient for life. Gemma had tried many approaches to treat her acne and none of them really had much effect. The only approach, which had any significant effect was a powerful steroid called Accutane (Isotretinoin), which has to be prescribed by a (consultant) dermatologist, never a general practitioner in the UK. The drug is strong and dries out the skin to the extent that lifestyle modification often needs to be applied, such as limiting time spent in sunlight and other factors. The drug also has many further reaching implications such as an association with birth defects and so contraception has to be in place, and from a mental health standpoint many who are prescribed the drug will experience extreme emotions; there have been documented cases of suicide while under the influence of prescribed Isotretinoin.

Gemma says:

“My teen years were ruled by acne, it affected me on every level and I hated it, I bought all the topical creams and used all the products available but few had any real effect; most of the time it was just a case of having to accept it and do the best I could with make up or hope that the night I was going out wasn’t going to be a bad acne ‘day’. I couldn’t seem to make any link between when it would be at its worst and that was incredibly frustrating. When I went to my GP and was referred to a dermatologist to later be prescribed Isotretinoin, I thought finally I was being listened to, and had found a cure. Within only a few days of using the drug my skin had really dried out and a lot of the acne started to recede, but after a few weeks on the drug I started having horrible nightmares and all sorts of weird emotions. I spoke to my consultant and they she took me off the medication, and at that point, probably within 2 days, the acne came back. For me, this was a real blow, and extremely depressing.”

What Gemma describes is ‘the magic bullet’ or ‘panacea’ feeling that some medications can offer, the solution to all problems. However, as with so many prescription medications, the side effects can be extremely powerful and Gemma, unfortunately felt this at full force. The awful realisation here is dependency, and as Gemma describes, when the drug therapy was stopped, the acne reappeared. A year later, Gemma’s quality of life had become so bad that she was referred to mental health services, and dermatology again. This time she was given a lower dose of the same medication, which yielded results, but with the same side effects. Nonetheless this time, she was determined to complete the prescribed course of medication and did, and her acne was significantly better after 6 months of drug therapy, however, within a month of being drug free, the acne was back.

It was at that point that Gemma decided to do something different and seek non-medical solutions. As is often the case, we are led to believe the latest drug, procedure or intervention is the best, and this is especially impressionable on younger people.

Gemma says:

“After my second course of Isotretinoin, I was told that it would be unlikely I would be allowed to have anymore as the NICE guidelines do not recommend this, given the strength of the drug – I’d had enough and thought that there must be a better way. To me it just didn’t make sense, why should I suffer from this, whereas others in my family don’t, and didn’t at my age, something was wrong and I couldn’t figure it out. I’ve always been one to do my own research and looked for answers; I came across a video of Intelligent Eating presenting to an audience at Whole Foods Market in London and I was intrigued that the suggestion for my condition was to treat the cause, rather than the symptoms. I didn’t really understand this, so I sent a message using the website contact form and we went from there. I was given a consultation over the telephone and was then ‘prescribed’ quite a strict diet but was assured that there was a lot of evidence to back up this change in diet, and so I went for it.”

In Gemma’s case, her quality of life had suffered enough, and being a tough disease to treat, a tough approach was needed. Fortunately, being intelligent and having a strong will, Gemma agreed to go for it. What happened next was incredible, and one of the fastest cases we have seen and documented for reversal of acne.

Gemma says:

“Adjusting to the diet actually wasn’t so tough at all, I just wasn’t really a believer at that point so it was really more of a case of just hoping it would make some difference. I was in for a shock!  3 days in,  I noticed visible changes in my skin and after a week I felt more confident. After a month, which Adam said would be enough time to reverse the acne, it was almost completely gone. I was absolutely over the moon, although I was pretty pissed off at my dermatologist who said diet has no effect on acne!”

The results occurred with Gemma’s skin so quickly because causation of the disease was addressed rather than treatment of the symptoms, and that is a powerful concept to comprehend.

Since speaking to her dermatologist, the opinion for the most powerful route to reversal of acne is still Isotretinoin, even when presented with compelling evidence with respect to diet, and, now, medical evidence through several studies on the effect of specific diet and acne.

Her case is amazing, a young girl whose confidence had been shattered by what is, quite frankly a very visible disease and if not treated correctly will leave physical and emotional scars for life.

Now, we may not achieve the same results as quickly for all as in this study, but it’s certainly provocative, and extremely empowering for Gemma. It should serve as a message of hope for all young people suffering from Acne.

Find this interesting? For inspirational success stories, yummy recipes, and top tips on being more healthy, just pop your name and email in below.  (typically one email a week)

For specific enquiries, please use the contact form at the bottom of this website.


If you’ve decided that now is the right time to make positive changes to your health, then you can apply for a discovery session. to explore your options.

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Simon Ward – A Selfless approach leading to self improvement

Simon is the managing director of an estate agency based near Bournemouth, England.

As someone who has literally built a successful business from the ground up, Simon remains committed to his business goals, but had often questioned his sense of higher purpose for lack of a better expression. He plays football regularly and enjoys a very good quality of life, but Simon had been one of the people we refer to as having an ‘internal conflict’. That is, he knew that part of his life wasn’t helping himself and certainly not helping the planet.

For several years, Simon had followed the growth of Intelligent Eating and many of the topics covered really resonated with him, particularly those regarding operating at peak performance and sustainability.

Simon says:

“I approached Adam, at Intelligent Eating because I had made the decision to try a different approach to my diet, I eat well (edit: I thought I did!) but knew there was more than simply being a vegetarian or a vegan, and I felt that some guidance was required. Part of my reasoning came from wanting to be more healthy myself but also, I just got to the point where I couldn’t stand the cruelty in mass farming – I said to myself ‘I have to change my actions’, and so I did by asking for professional advice, and the results, well – there’s a lot a didn’t know, put it that way”.

What Simon describes is really quite powerful on several levels, in the sense that he knew there was a better approach and then made a conscious choice to do something about it.

To qualify this action, scientifically, in medicine, care and psychology this tends to be broadly referred to as scoring highly for readiness to change. Readiness to change determines where someone is with their current situation, where they want to get and how driven they are to make changes to achieve their objectives.

Someone scoring highly on the readiness to change scale will often take immediate and decisive action, whereas someone at the other end of the scale may not be receptive to changing their lifestyle and in many cases dismiss anything other than their current situation. And so, with the assistance of Intelligent Eating, Simon’s situation was assessed and he agreed to try the approach, with staggering and near instant results!

Simon writes:

“After just days, I felt physically better, which I am surprised about, given such a short space of time, but also and more interestingly, I felt much more mentally focused. The food tasted awesome, and I felt awesome!”

These are potent words Simon offered, and show that changes can occur extremely quickly, when a genuine desire to change is there.

Simon goes on to say:

“I went for a curry this evening and I couldn’t finish it, the veg curry was great but the naan bread was covered in butter so I sent it back – They made me another without (butter), but I couldn’t eat it anyway, my stomach hated it”

What Simon is describing here is a process known as neural adaptation, or in simple English ‘getting used to it’. The process is best documented by the Monell Chemical Senses Center, based in Philadelphia, PA, USA. The non profit scientific institute have carried out extensive and compelling research on the way that humans, and other animals react to changes in our environment.

For example, if you are to walk into a coffee shop, you’ll experience a very strong smell of coffee, yet after after only 10 minutes you won’t smell it. The same is true when dipping a toe into a swimming pool, it may feel cold, but after swimming for less than a minute the water doesn’t feel cold. This process sets up the definition of what is normal and what isn’t – it’s part of our guidance system and we have senses to detect what we determine is normal, or not.

Now, in the western world, those eating a standard western diet will find the foods commonly eaten to taste normal, yet when either a food which is far richer (more dense in calories per unit weight) or the opposite, then the taste is noticed. With diet, these receptors are specifically linked to salt, fat and sugar, and these compounds produce a response in our brains, typically with the release of dopamine. Dopamine gives us a feeling of doing the right thing, and what Simon had acutely experienced is that his responsiveness to restaurant food, which is virtually always extremely high in salt, fat and sugar, had changed significantly. That is to say, what once tasted amazing, now tasted disgusting. This is neural adaptation and a very important point to be aware of.

Simon remarks:

 “With respect to my work, which is always busy, always, and stressful, I noticed that I had a LOT more energy. Yes, some of these changes have been tough, but my focus is incredible and combined with this increase in energy levels, I’ve immediately implemented changes in the business strategy that before I may have stalled upon making or not thought of! That’s not to say everyone who has been around me has been quite so thrilled, however, as I have been a lot more ‘attentive’ with my staff and they’re certainly noticing the increase in workload that I’m giving them! Overall though, I’ve been eating awesome food, my body has burned any excess fat I had (and I wasn’t really aware I had much!), so this is definitely the way forward!”

The results with respect to mental clarity are very typical when someone transitions to a more intelligent way of eating, their planning always improves, their awareness improves and their approach to decision making sharpens.

There’s a lot of evidence to show that on a long term basis, this can prevent degenerative neuro diseases such as dementia, but over a very short period of time as Simon has described it will be attributed directly to increased nitric oxide production, which increases blood flow to all organs of the body.

This case study is a really important piece of work, as it started with selfless intentions of a man unable to continue to support the cruelty in factory farming and as a result, improved his own health, business and wellbeing!

Find this interesting? For inspirational success stories, yummy recipes, and top tips on being more healthy, just pop your name and email in below.  (typically one email a week)

For specific enquiries, please use the contact form at the bottom of this website.


If you’ve decided that now is the right time to make positive changes to your health, then you can apply for a discovery session. to explore your options.

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Lindsey Dye – Weight Loss

Lindsey is in late 20’s and lives near Portsmouth, England.

Working in a busy telesales environment for many years gave Lindsey a lot of success financially as well as respect from his managers and coworkers, but his health was on the decline. His income hadn’t been the only thing to increase over the years and his weight had reached 17 stone. (238lbs, 107kg).

As is often the case with bodyweight, and specifically body fat, it increases over quite a long time so often goes relatively unnoticed. Fortunately Lindsey decided it was time to make a difference to his health, and with a young daughter rapidly growing up, he wanted to set an example not only to himself.

He had tried a lot of fad diets, from shakes, meal replacements and all sorts of other gimmicks, which did work in the short term, but the weight always came back.

Finding Intelligent Eating through Facebook, Lindsey was intrigued but massively skeptical of how he could eat as much as wanted and lose weight. Fortunately he got in touch and made the decision to take control of his weight for good.

Lindsey says:

“I had tried literally everything, from juicing to restricting eating on certain days, I’d walk instead instead of driving, and I’d get some results, but with my lifestyle, the weight would always come back. I didn’t want anymore quick fixes, the rebound was always depressing and each time I ended up weighing more – I thought that there had to be a better way, but didn’t know how. I approached Intelligent Eating and spoke to Adam, I confessed about how I would be the first to the lunch van and graze on what I know now is ‘junk food’.

Adam assured me that with some knowledge I could be completely in control, but it would take some effort on my part. I agreed, and he assessed my current knowledge of what he describes as ‘nutritional literacy’ – I was staggered at how wrong I was about food and how sucked in I’d become to food marketing, from that first consultation I knew I was onto something worthwhile. During the first few weeks of working with Intelligent Eating, I had masses of questions, the whole thing seemed a bit overwhelming but with time I realised that actually it was incredibly easy.

One of the things I loved most was how easy it was to get my questions answered for reassurance in my own head but also so I knew 100% I was doing the right thing so I could pass on knowledge to my friends with confidence. Sure enough, the weight began to fall off and before I knew it, the biggest problem I had was having to buy new clothes every weekend because I couldn’t punch anymore holes in my belts; I literally felt as if everyday I was getting more lean.

I took up quite a lot of physical exercise as my confidence grew and my personal relationships improved as a result; my work also improved and within months I was the top salesperson at the company – I felt so much better and with the knowledge I now have about food, and how I make decisions about food, particularly eating out, I made the realisation that the changes I’d made were for life.

As I approach 30 I honestly feel 10 years younger than I did only a few months ago, and that says a lot living the lifestyle I do that comes with the territory of being in a large sales team!”

Lindsey’s scenario is quite typical of someone in their late 20’s, leading a sedentary life, sat at a desk for 40+ hours a week, the weight tends to increase over time at a rate, which often goes unnoticed until one day something clicks. The usual path then is to look for a quick fix, and as Lindsey experienced personally, these are not always the best solutions to long term weight loss, and the resultant rebounds that occur can be devastating.

Fortunately, with the knowledge he acquired, he was able to make the decisions himself and ultimately change his health destiny, one which, if the current path had continued would most likely had led onto many of the awful western diseases which are so prevalent in today’s western society.

Lindsey says:

“When I look back at pictures of myself, I wasn’t happy at all, but now I’m lighter, I lost 56lbs (25kg); I am happier, and really just buzzing! I play football every weekend, I’m a new man, and when people ask me what I did, I just tell them, I made a decision and the right choice.”

What Lindsey describes is phenomenal, yet typical of anyone who is classified as obese. The excess fat causes a lot of strain on the internal organs of the body and fortunately for Lindsey, he had age on his side, so any damage is likely to reverse as he ages – the opposite of the general population.

To this day Lindsey often emails in photos of meals he’s created for himself, and every time the photo is accompanied with a big smiley emoticon! Weight loss need not be a diet of deprivation, far from it and he’s proved that beyond all reasonable doubt!

Find this inspirational? Pop your name and email in below and continue your journey on the path to nutritional literacy and happiness!

For specific enquiries, please use the contact form at the bottom of this website.


If you’ve decided that now is the right time to make positive changes to your health, then you can apply for a discovery session. to explore your options.

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Cheryl Greenlee – Reversal of Type 2 diabetes

Cheryl is a 35 year old woman living in Raleigh, North Carolina, USA.

Cheryl approached Intelligent Eating just 3 days after being diagnosed with type 2 diabetes, it was the 19th of December, barely a week before Christmas. Frightened after reading the consequences of the disease, she’d already made some changes to her diet from information that she had read online, but her blood sugar levels remained the same.

Disheartened, and concerned, it was by chance that Cheryl found Intelligent Eating and sent a message asking for help. After a long conversation, and discussion about her diet and lifestyle, a swift proposal was put forward to reverse all the symptoms of her diabetes by the New Year and keep her off medication. Somewhat skeptical, but nonetheless willing, Cheryl agreed to aggressively attack the causation of the type 2 diabetes and stepped up to the challenge.

Cheryl says:

“Adam could sense I was slightly skeptical of his optimism and so he sent me research papers as well as encouraging me to do my own research. What I loved was how he explained to me how to verify a study, or a paper, as in who has reviewed the study, the standard of evidence in the study and most importantly, who funded the study and why! I liked that, it made sense, so I got to work and did some of my own research and implemented Adam’s suggestions. We chatted daily, albeit briefly, but very objectively about how things were going and well, on the 28th of December we had a much longer conversation as there was a lot to talk about. Firstly, my blood sugar was now down to 97mg/dl – which is well within the normal range, so the diabetes has gone, and secondly, and this, I never dreamed of when Adam said “yea, you may well find you lose a bit of weight too, but let’s address the most serious disease first”, I’d lost 11 lbs. Best, by far – is that I now feel great, feel more alert and have tons more energy.”

Cheryl’s results are typical when there is a strong desire to remove type 2 diabetes, and it’s caught soon. It can take longer, but within a month is typical, regardless of how long someone has had the disease. Nonetheless, all credit to Cheryl for tacking what is, a tough disease. The approach taken with Cheryl was to attack the causation of the disease, which is virtually always dietary, rather than attack the symptoms as is typical with drug therapy. The wonderful thing for her going forward is that her health will continue to improve, whereas if she had not made contact her health would be progressively eroded as is the case with type 2 diabetics. It is a tough disease because it affects every organ in the body, so over time the damage can be incredibly serious, combined with the need for medication to control the symptoms, the quality of life deteriorates. Cheryl is definitely front of the class, reversing all symptoms of the disease in only 12 days! This shows that not only is reversal possible, but also quickly.

Also demonstrated is the need to understand how to understand evidence found online, as standards vary immensely – part of Intelligent Eating’s scope is to present information on how to decide if a study is trustworthy and whether its advice is worth reading. As most online information exists to either sell products, pills or advertising space, the importance of differentiation is extremely important.

Find this interesting? For inspirational success stories, yummy recipes, and top tips on being more healthy, just pop your name and email in below.  (typically one email a week)

For specific enquiries, please use the contact form at the bottom of this website.


If you’ve decided that now is the right time to make positive changes to your health, then you can apply for a discovery session. to explore your options.

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Vicki Bruce – Reversal of heart disease

Vicki Bruce is a well educated mother of 3 in her early 50’s living in Edinburgh, Scotland.

Vicki has always enjoyed a full and active life, enjoying outdoor pursuits in the lake district and highlands of Scotland; she’s one remarkable lady that’s for sure.

Like many people, Vicki had suffered from various illnesses throughout her life but her health took a turn for the worse when she developed heart problems. A cardiac MRI showed that Vicki had only one coronary artery supplying her systemic ventricle (the main pumping chamber of her heart), whereas most people have two. This meant for Vicki that specialist care was required.

Through referrals to consultant cardiology, Vicki was prescribed furosemide, a powerful diuretic, to control her fluids and reduce excess strain on the heart, ACE inhibitors to control blood pressure and warfarin to prevent blood clots. These are all extremely powerful drugs, which can be accompanied with potent side effects and are usually prescribed either following a heart attack or where a heart attack is likely based upon several guidelines.

One of the side effects Vicki experienced was angioedema. Angioedema is a reaction to ACE inhibitors, and often presents as a deep swelling under the skin, as it did for Vicki, making life very uncomfortable. Vicki remained on ACE inhibitors under guidance of her cardiologist and it was suggested that should the side effects not disappear, an alternative drug would be considered.

Vicki was allowed to control her own dose of furosemide, and typically needed 80-120mg per day, a significant dose, to maintain a balance between feeling bloated and dehydrated.

At this point, Vicki came across Intelligent Eating and made the decision to listen to the evidence, research and implement the advice.

Vicki says:

“On the back of a poor report from cardiology, I thought ‘what can I do for myself?’ I couldn’t do much about exercise – I didn’t feel like it. But, diet was the one thing I had control over. I couldn’t control the meds I had to take ,but diet, that made sense. I could do something for myself, so I read and researched the information from Intelligent Eating, it just made so complete sense to me, the evidence and reasoning is there. I took advice and followed it, what happened next was incredible.”

Of strong character and with her passionate Scottish personality, Vicki took the advice from Intelligent Eating onboard, implemented and adhered to the information; it simply became part of her new life.

Vicki says:

“I haven’t taken diuretics since last year, I don’t need to. I have almost no bloating, or fluid retention and I don’t get breathless like I used to. I have my life back, and something remarkable had occurred as well – the change to a different ACE inhibitor due to the side effects that were causing such discomfort were deemed no longer required by my cardiologist, after a subsequent MRI revealed that my heart function had improved. For me, this meant no ACE inhibitor and angioedema.”

Given the well-established and peer reviewed evidence from Dr. Caldwell Esselsyn, formally of the Cleveland Clinic, what had most likely occurred in Vicki’s situation is directly related to Poiseuille’s Law. This equation describes the relationship between the radius of a blood vessel and blood flow. Poiseuille’s Law shows us that blood flow is related to the forth power of the radius. For example, a 2% increase in the radius of a blood vessel results in a 2x2x2x2 = 16% increase in blood flow, and since we know that Vicki’s diet has changed to include those foods which enable vasodilation, and excludes those which prevent it, it’s virtually irrefutable that the changes she’s made have made these differences, particularly given few other factors in her life changed.

Vicki goes on to say:

“Now, I understand the mechanisms in which I was damaging my heart, I’ve healed myself, The education from Intelligent Eating has resulted in a shift of control. Of control from the prescription pad to myself and it’s incredibly empowering! Quite frankly, if everyone understood this, it would save the NHS huge sums of money. I find it so simple and easy, I am amazed how the general population don’t adopt this lifestyle, my 22 year son certainly did after seeing the change in my health! But, to be honest, when I look around at my female friends, who are mostly in their early 50’s, they’re overweight, on statins and blood pressure medications, and still have high blood pressure, type 2 diabetes and so on. I made the right choice, and I’m in control now – as I said, it’s empowering to say the least. As for my heart, I’m still advised to take warfarin as a precaution but that’s it.”

Vicki is absolutely right with her words, there’s no two ways about it, shifting control of your health, particularly when it is serious, to yourself is immensely powerful – something that actually the general population aren’t aware is possible. Her point about the money that could be saved is extremely valid; huge sums of money are spent by the National Health Service in the UK, and in the western world on cardiology alone. And, the most disturbing aspect is that apart from the lifesaving interventions that may occur immediately at the point someone is having a heart attack, or for those with rare defects, almost all of the cash is spent on drugs, surgery and interventions, which are completely avoidable simply by a change in diet.

Find this interesting? For inspirational success stories, yummy recipes, and top tips on being more healthy, just pop your name and email in below.  (typically one email a week)

For specific enquiries, please use the contact form at the bottom of this website.


If you’ve decided that now is the right time to make positive changes to your health, then you can apply for a discovery session. to explore your options.

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Oliver Luke – Achieving Happiness

Oliver Luke (Oli) lives near Manchester, England and runs Scribble Mail, the UK’s largest handwritten mail company. He’s a (very) busy young man and has always been interested in improving himself on every level.

At age 18, Oli went vegetarian, knowing that not only was there a connection between the food he ate and his health, but also that what was on the end of his fork had wider implications beyond himself.

Oli was introduced to Intelligent Eating through a presentation on “The State of Health in the UK”, which focused on the disconnect between the level of healthcare in the UK and the rates of disease, compared to health in poorer less developed nations without such ‘good’ healthcare systems. At this point Oli, was intrigued and began following Intelligent Eating, predominantly through social media and then direct interaction.

Oli says:

“Absolutely, I’ve been vegetarian since the age of 18 and always been aware of my food, certainly more than most people my age, but the awareness Intelligent Eating gave me was astounding! I made the transition to a plant based diet, and quite frankly, haven’t looked back! My energy has increased, I’m happier, healthier, my business has never been so good, and I even do a day a month at an animal sanctuary. For me, Intelligent Eating has given me a massive feeling of empowerment and I feel in harmony with myself and the environment – I have never been so happy!”

With such comprehension about food, food marketing, and acute knowledge about the direct relationship between his diet and health, Oli is a prime candidate for addition to the squaring of the mortality curve, that is, he will likely live a very long and happy life, passing on at well over 100 years of age, as opposed to becoming diseased for his last 2 decades of life, as with much of the general western population.

Time will tell, but we’re already starting to see similar results from studies started over 50 years ago.

Oli is living testament to achieving happiness, through education, food, work and love, which Professor Dean Ornish, who advised President Bill Clinton on his diet, suggests are the keys to a long and happy life.

Find this interesting? For inspirational success stories, yummy recipes, and top tips on being more healthy, just pop your name and email in below.  (typically one email a week)

For specific enquiries, please use the contact form at the bottom of this website.


If you’ve decided that now is the right time to make positive changes to your health, then you can apply for a discovery session. to explore your options.

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Iain Girvan – Prescription Medication

Iain Girvan is senior policy analyst and father of five from Wellington, New Zealand.

Born with a rare heart condition in the late 1970’s, Iain underwent open heart surgery to correct an extremely complex birth defect known as transposition of the great arteries.  The condition was repaired, but never cured and, with little data available at the time, a poor prognosis was given.  Nonetheless, beating the odds, Iain has successfully survived to raise a family and attained senior analyst positions within central government.

Iain’s heart, and health began deteriorating as he pushed into his late 20’s. At this point his consultant cardiologist intervened and prescribed him diuretics for fluid retention and high blood pressure. Cardiology prescribed Iain a drug called Lasix (furosemide), which is an extremely potent diuretic. The drug essentially lowers blood pressure and reduces pressure on the heart by reducing the overall volume of blood in the body, not only can this leave a patient dehydrated, it can have extremely serious side effects such as electrolyte imbalances, requiring yet further medication to ‘restore the balance’.

Essentially becoming reliant on prescription medication affected his lifestyle significantly across all the spectra of health, from physical to mental.  At his worst, Iain was prescribed 80mg a day of furosemide, a very high dose.

Iain says:

“I used to spend my day stressing about when I could take my diuretic,  what meetings I had,  did I have to travel?  I never knew if I was going to need the bathroom an hour after taking my pill or how many times I would need to go.   My “record” was about every 10 minutes for nearly two hours.  I was dehydrated,  I had lost most of my salts,  I was a mess.  I was getting depressed and my kidneys were starting to suffer.”

After approaching Intelligent Eating, and having his current health assessed, it was clear that Iain had little in the way of nutritional literacy, but an incredibly powerful emotional driver to remove the dependency of prescription medication.

Iain was given coaching, recipes, and advice on food shopping as a busy executive, balancing a lifestyle of long hours and a busy home life.

Iain says:

“18 months after I started talking to Adam I am happy to say I no longer need to take diuretics.   I’m free from the stress and the planning and the inconvenience.  I’m liberated!  It took me 18 months because I made small gradual changes. I’ve no doubt it could have been achieved much more quickly, but the beauty of Intelligent Eating is that there is no time line.  There is just improvement. As a side note, my weight has also decreased from 86kg to 79kg, for the first time in my life I feel excited about the future, not concerned.  Thanks for releasing me from the chains”

Find this interesting? For inspirational success stories, yummy recipes, and top tips on being more healthy, just pop your name and email in below.  (typically one email a week)

For specific enquiries, please use the contact form at the bottom of this website.


If you’ve decided that now is the right time to make positive changes to your health, then you can apply for a discovery session. to explore your options.

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