People always have questions about food labels and very often people don’t trust them – and rightly so. Food companies aren’t stupid, whether they are a big company or a small company; marketing is at play so it’s right to be cautious! The bottom line is that food companies exist primarily to make money, i.e. sell as much of their food as possible. Yes, some companies may promote that their food is more healthy, more sustainably sourced or some other ‘feel good’ term, but ultimately this is marketing. This might sound cynical, but food is business, and big business. Everyone has to eat, so it’s a very, very competitive marketplace.
Now, this is quite a long post, and its intended to give a solid overview of how to read food labels, and define some guidelines for them. If you take the time to understand how to read food labels, you will have a massive advantage when it comes to choosing foods with informed consent. Yes, this is some work required, but remember, the food companies have invested a lot of time and money into coercing you into buying products that may not have your best interests at heart.
All of this you’re about to read is about foods that come in packets, not whole fruits, or vegetables. Eat those, as much as you like, whenever you like!
Food that comes in packets is massive arena – pastas, rice, cereals, ready meals, cakes, ice creams, biscuits, drinks, tins, pies, bread, chocolates, crisps, jams, desserts and the list goes on….
There’s no doubt that there’s confusion about how to understand what’s actually in a product, so let’s break this down into something simple, eventually. Something that you can actually understand and use in the heat of the moment when shopping.